Mgr. Kateřina Škvárová

Event Manager

“Be scared and do it anyways”

I’m the kind of person who connects depth with performance, thinking with feeling, and energy with values. I don’t do things halfway. When I commit to something, I give it my all—not because I’m chasing a result, but because I believe it matters. I like it when vision meets action, thought is grounded in emotion, and creativity blends with structure and systems.

I’m not afraid to question the status quo. I’m curious about the world, people, movement, interpersonal dynamics, systems and meaningful communication. I enjoy doing things differently—not just well, but genuinely.

I’ve been through moments when I broke away from expectations and stopped trying to fit into the norms of others. That’s when I finally started listening to myself. And because of that, I can now work independently, take responsibility, create, think in context and lead projects, teams or content. But I also know how to stay humble when I’m learning something new.

I believe in strong ideas, long-term vision, honest work and consistency. But I also believe in lightness, humanity, joy and the ability to say, “I don’t know, but I want to find out.”

Education, courses, workshops:

Ongoing Ph.D. studies in Kinanthropology at Charles University, Faculty of Physical Education and Sport (UK FTVS)
Master’s degree in Sports Management at Charles University, Faculty of Physical Education and Sport (UK FTVS)
Social media video production, Visual sociology, Intercultural communication, Norwegian language – Inland Norway University of Applied Sciences, Lillehammer, Norsko
Creativity & Innovativeness – University of Turku, Finsko
Adobe Creative Suite
Basketball Coaching License – Level C
Course in Emotional and Quantum Therapy
The School of Life – currently in the 25th year, by far the most demanding yet the most valuable education of all :)

My achievements:

Admission to Ph.D. studies in the field of Kinanthropology at Charles University, Faculty of Physical Education and Sport (UK FTVS)
Graphic participation in the creation of arena content for international projects such as EuroBasket Women 2025, IFSC Climbing World Cup 2025, IIHF Ice Hockey World Championship 2024, Basketball Champions League – ERA Basketball Nymburk, EuroLeague Women – ZVVZ USK Praha
Full graphic support and visual identity management for FK Dukla Praha (2020–2022)
Participation in the production of selected conferences organized by the Czech Olympic Committee
Presentation at the Scientia Movens 2025 conference
Project for the League Football Association (LFA) on video content analysis of Fortuna League clubs on social media
Volunteer at the FIS World Cup – Alpine Skiing in Kviftjell and FIS World Cup – Raw Air in Lillehammer
Multiple academic awards and recognitions received from the mayor during completed studies
In-depth and practical knowledge across key areas essential for management: graphic design and visual identity, social media management and marketing communication, administration and licensing, production and event management, project coordination
1st place in the “Most Successful Athlete of the Chomutov District 2018” poll in the Adult Team category
Former basketball player – Czech First League and Junior Extraliga
Multiple-time winner of the Elbe Streetball Cup
Top-three placements in various track and field events and competitions
The strength to stand up for myself

My WHY:

People often describe me as ambitious. But that’s not how I see it. It’s not about performance, titles or recognition. For me, it’s about purpose. About the chance to create something real, something meaningful, something that reaches beyond the obvious. That’s why I study, why I work on projects, and why I give things my full attention.

I want to do things that help, that bring people together, that open minds and hearts. I love those moments when chaos turns into structure, when an idea becomes a project, when energy becomes a team. I enjoy connecting things that don’t seem to go together at first glance—like sport and art, movement and thought, strategy and intuition. And I love moving things forward: myself, others, projects, processes.

I’m not chasing perfection, but honesty. I don’t wait for ideal conditions. In fact, I don’t wait at all. I move toward it. My drive comes from an inner belief that every day I can be a little better—not for performance, but for myself.

I believe that when you know your why, you’ll find your how. And I believe my path has value. It’s mine, I believe in it, and I shape it with respect, humility and determination that doesn’t disappear after the first setback. That’s my why.

  • Sabina Nováková masáže SP Hloubětín